The fast fashion industry is having a devastating effect on both the environment and the people involved in making our clothes. Fast fashion is defined as garments produced in high volumes, at low cost (underpaid garment workers) and of low quality, in response to the latest trends. With most of this clothing being produced in the developing world, some of the impacts include human rights violations and toxic production processes.


Ethical and sustainable fashion is the positive alternative to fast fashion and it is defined as garments that are produced with a focus on reducing the impact on the environment, animals and the people involved in making them, across all stages of the supply chain. It is what we at KEEPER Denim stand for.

Whether you have been an advocate for ethical and sustainable fashion for many years or you are just starting out, we have a number of resources we would love to share with you to help you along the way:


This documentary is why we started KEEPER Denim. It shows just how much devastation the fast fashion industry is having on the garment workers and the environment in the developing world. A must see for anyone who wants to know more about ethical fashion. Check out the website for this film here and find out how you can watch it.


This is a free app you can download on your phone and it rates over 2,000 fashion brands on a scale of 1 to 5, in terms of how sustainable and ethical their business practices are. It also provides a summary of the key criteria used to generate the rating. Visit the Good on You website here.


A not-for-profit global movement that raises awareness of the current state of the fashion industry to help create one that values people and the planet over profit. Check out their website here and find out more about the incredible work they are doing to bring about change within the fashion industry.


An organisation that works with fashion brands to help them develop more sustainable business practices. They have a blog on their website which is regularly updated with articles discussing the latest news in the industry.


A podcast that provides valuable information about the garment industry and how each of us can make a positive change towards a more ethical and sustainable future.  Visit their website here to find out more about their latest episodes.


This book is written by Safia Minney, the founder of ethical fashion label People Tree. It includes a range of interviews of all the men, women and children who are caught in slavery within the fashion industry in the developing world and the actions needed to eradicate modern slavery.


We hope you find these ethical and sustainable fashion resources as useful as we did since we started KEEPER Denim! If you are just starting on this journey, it is important to remember that you don’t need to be perfect. It is about making small changes, because if we all did our part and made small changes in our everyday lifestyles, we could make a big positive impact!

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