The more you wear your jeans, the more they will begin to reflect your story and how you wear them. When you make an investment in a great quality wardrobe staple like a pair of jeans, you want to make sure they stand the test of time, whilst taking care of our planet too. Follow these easy steps to make sure your denim lasts for many years to come:


- Turn jeans inside out.

- Use cold water.

- Wash with similar colours to preserve the colour of the denim.

- Don't bleach them.


It is best to air dry your jeans, as this will help preserve the fabric, but you can tumble dry on low if required.

Due to the amount of stretch in the denim, soon after wearing the jeans any creases will disappear, but you can iron on low if required.

Denim Care Guide
Sustainable Tips



These tips will help you to reduce your impact on the environment, save money and prolong the life of your jeans.

1. Wash Less

We recommend washing your jeans less often, to help save both energy and water usage. You can spot clean your denim in-between washes if you prefer.

2. Wash Inside Out

Place your jeans in the washing machine with similar coloured items and turn them inside out. This will help to protect the outside of the denim against fading.

3. Use Cold Water

Energy is required to heat up the water, so by using cold water whenever possible, you will help to reduce your energy usage. It will also help to preserve the colour of the denim by protecting it against fading and shrinkage.

4. Opt for Natural Detergents

When we use conventional detergents, the wastewater run-off ends up in our drainage system and can pollute our waterways. By choosing eco-friendly detergents that are free from artificial additives, you will help to reduce water pollution and your skin will love it too!