KEEPER Denim Merges Sustainability and Style With Eco-Friendly Jeans Range

Originally published 5 December 2019 by Georgia Brooker on The Weekend Edition.

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For the socially conscious, finding a decent pair of jeans that are both eco-friendly and well-fitting is comparable to discovering a needle in a haystack. Enter Keeper Denim, the Melbourne-manufactured denim label challenging the fast-fashion industry, which produces a whopping six billion pairs of non-sustainable jeans each year worldwide.

The denim-making journey began when Keeper Denim’s Founder, Kate Bartuccio watched The True Cost – a documentary that focused on the garment industry within the developing world. Overwhelmed by the unsustainable and unethical business model of the fast-fashion industry, Kate wanted to be part of the solution – thus, Keeper Denim was born. To combat waste and environmental impact, Keeper Denim’s jeans are ethically crafted and detailed by expert artisans in small toxic-free production runs using sustainable materials like organic cotton and recycled materials.

Keeper Denim produces all your favourite cuts, including high-rise, skinny, and ankle-cut jeans to suit all shapes and sizes. Considering each and every detail, every pair of jeans even includes a vegan-friendly brand patch. Are you after some wardrobe staple-worthy jeans that are circa-2001 Britney and Justin approved? Keeper Denim’s first product – The Elwood Skinny Jean – are now exclusively available to purchase through their Kickstarter campaign.

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