When it comes to looking for a slow fashion brand there are many things to consider. We have covered the more technical aspects of what to look for in a slow fashion brand, but now we are going to deep dive into the values of a slow fashion brand.
WHAT ARE THE VALUES OF A SLOW FASHION BRAND?
Here are KEEPER Denim’s top 6 characteristics of a slow fashion brand to look out for:
Slow fashion brands make small quantities of clothing to ensure they don’t create unnecessary waste. This is built into their business model as it is an integral part of their design process.
DON’T RELEASE NEW STOCK EVERY SEASON
Fast fashion brands release on average 24 new collections of clothing every year. As opposed to slow fashion brands that don’t even release a new collection for each of the 4 conventional seasons. That is because their pieces that are often timeless and they don’t follow seasonal trends so they can be worn for many years to come.
The pieces are made of high-quality natural fabrics, that will wash and wear well overtime so you can keep them for years.
CIRCULAR BUSINESS MODEL
This isn’t a ‘must-have’, but often slow fashion brands are built around a circular business model, rather than the conventional linear model. A linear economy is how conventional products are manufactured, where resources are taken from the earth to make it and then when it comes to the end of its’ life, it is thrown away, which creates waste. A circular economy is the opposite of this - where the economic, environmental, and social impacts of a product are considered with a focus on reducing waste.
PROVIDE A GUARANTEE OR WARRANTY
When a brand commits to the high quality of their products by providing a guarantee or a warranty period, that is a clear indication to you that their products are made to last.
Since slow fashion brands really focus on the longevity of their products, there should be a detailed section on their website that includes a breakdown of the steps required to care for a garment, including washing instructions.
I hope you have enjoyed this KEEPER Denim post on the characteristics of a slow fashion brand. Don’t forget if you haven’t already, to check out our previous blog post on What is Slow Fashion? For further information of how to tell the difference between a fast fashion label and a slow fashion label.